Build custom wheels online

Design your own mountain bike, gravel or road wheelset with our custom wheel builder. Pick the rim, hub and spokes you want, choose your spoke colors, and we hand build the wheels to order.

Spoke Color Studio

Color each spoke individually in the Spoke Color Studio: choose a base color, an accent color and a pattern, or click a spoke to paint it. Open it from Step 3 of the builder and see both wheels update as you go.

Front and rear wheels with orange spokes in a 2 x 2 pattern
2 x 2
Front and rear wheels with blue spokes, every 4th spoke
Every 4th
Front and rear wheels with pink spokes on the drive side
Right / Drive side

Sample patterns from the Spoke Color Studio (Berd PolyLight spokes shown). The colors you can choose depend on the spokes you pick.

Build custom wheels

Free Professional Spoke Calculator

Find the right spoke length for your rim and hub. Our database covers J-bend, straight pull and Berd spokes.

Calculate Spoke Lengths
Santa Cruz Reserve Carbon Turbulent 42|49 wheelset, orange Fillmore cap kit

Choose the rim, hub and spokes yourself and we build the wheels around your bike and how you ride.

We use parts from well-known brands such as Reserve, Industry Nine, Onyx and We Are One.

Ready to start? Build your wheels online.

Choose Your Rim
White ONYX Vesper rear hub, XD driver, 6-bolt disc mount by LoamLabs

Every wheel is built by hand to order, for weekend riders and racers alike. We work out the spoke lengths and prep each component before it ships.

Choose Your Hub

Why Choose LoamLabs as your Bike Wheel Builder?

Custom wheel with BERD spokes, DT Swiss hubs, 6-bolt disc mount.

Spokes matter as much as rims and hubs, so the builder lets you choose yours, including Berd. Every wheel is ready to ride when it arrives.

Select Your Spokes
Santa Cruz Reserve aluminum rim with Project321 G3 hubs, silver Sapim Race spokes

Shop bike hubs, Onyx hubs and gravel, road & mtb rims, or open the builder and choose the materials, finishes and spoke colors you want.

Customize Your Selections

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